The Graham Wylie Foundation has chosen a logo which resembles the “helping hand of Sage”.
With the aim of helping, educating and inspiring vulnerable and underprivileged children and young people across the North East, the grant-giving Foundation is the brainchild of entrepreneur and philanthropist Graham Wylie.
Graham is well known in the North East as the founder of software giant Sage, so branding agency Unwritten Creative, brought on board to work with the Foundation, has created a logo which is not only personal to Graham but which brings in his business history.
The design features Graham’s actual handprint, combined with a sage leaf in the palm. The veins of the leaf run into the veins of the hand, representing the company Graham founded in 1981.
Graham is personally covering all the running costs of the Foundation, meaning that every single penny raised and donated will go directly to good causes. The hand symbolises not only Graham’s helping hand, but the giving hand of future fundraisers.
The entrepreneur visited Unwritten for a messy afternoon of hand painting with a specially mixed shade of green, the same used by Graham at Sage, to create the starting point for the Foundation’s new logo and branding.
He said: “We’re absolutely thrilled with the finished logo. The Sage name came about one Friday afternoon when my business partners and I were sitting in the Rose and Crown on Newcastle’s City Road and happened to spot a poster on the wall featuring different herbs.
“It was only afterwards that I realised Sage also has healing properties, so it couldn’t be more appropriate as the symbol of the Graham Wylie Foundation.”